Citizen Men’s Eco-Drive Weekender Brycen Chronograph Watch in Gold-tone Stainless Steel, Brown Leather strap (Model: BL5403-03X)

Since its basis in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very title of the model conveys a deep respect towards craftsmanship and regarded as acquainted by residents the world-over. In order a “citizen” of the world, we bear the accountability to assist domesticate a tradition of constructive change and on-going evolution via our craft. We take that mission severely and steadfastly welcome what the longer term might convey.

As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person parts to a watch’s remaining meeting. It’s an artisan’s method to observe making based mostly on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new potentialities.

One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation effectively forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from nearly any mild supply, this extraordinary innovation modified without end the best way watches may very well be powered. Eco-Drive eradicated the necessity to ever exchange batteries, which made it particularly helpful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of nearly each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.

The product growth coverage, “The Fusion of Know-how and Magnificence,” stays a continuing motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence conjures up folks to try to be their greatest at any time.

CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the straightforward perception that irrespective of who you might be or what you do, it’s all the time doable to make one thing higher — and now’s the time to begin doing it. We consider that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ wherein you can begin pursuing it. It was clear from the onset of this undertaking that we’re devoted to this perfect…to not the previous however to the current, and all the best way we are able to enhance it. To assist talk this perception to the world we have now created a brand new world CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.