Victoria’s Secret could also be onto one thing when enlisting Mikael Jansson to {photograph} their marketing campaign imagery. The partnership started in 2023 when the Swedish style photographer was known as upon as the original VS Angels (together with Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel) reunited for the Victoria’s Secret Icon marketing campaign. Jansson was rehired to lens the imagery for the American lingerie retailer’s “Body by Victoria” assortment and is again as soon as once more, this time for the Summer time 2024 season. Stylist Emmanuelle Alt joins the group, as we’re whisked off to a tropical vacation spot for a collection of sun-soaked pictures. Gigi Hadid, Paloma Elsesser, Emily Ratajkowski and Tina Kunakey hit the seaside and roam the encircling areas all through the marketing campaign, in the end making us wish to ebook a summer season getaway stat.
Learn under the reactions of theFashionSpot’s discussion board members:
“Good AI,” said Toni Ahlgren the second the marketing campaign dropped.
“Victoria’s Secret isn’t even making an attempt, That ‘present’ final 12 months sealed their destiny. Hopefully the gross sales are goodbecause their advertising is far and wide,” critiqued Urban Stylin.
Additionally not finest impressed was zoom: “Hope the ladies obtained paid effectively to put on this low cost, ugly trash. Alt and Jansson ought to be ashamed.”
“It’s Victoria’s Secret, have been folks anticipating one thing completely different?” requested blueorchid. “I’m confused on the disappointment.”
“If somebody advised me this was content material from the following Sports activities Illustrated Swimsuit Problem, I’d consider them,” chimed in tigerrouge.
Nevertheless, not everybody was left so disenchanted. “Given the actual fact I’m comparatively simply happy, I like this. Mikael Jansson’s {photograph} of Gigi on her knees within the sand is beautiful, as is the shot of Emily with the palm leaf. The coloring and Jansson’s lighting are each beautiful, and I can undoubtedly spot a few of Emmanuelle Alt’s signature styling all through. A thumbs up from me!” authorised vogue28.
Are you a fan? See extra from the “Escape to Summer time” Victoria’s Secret promoting marketing campaign and be a part of the controversy over on theFashionSpot boards, here.
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