Subsequent to becoming co-creative directors of Prada in 2020, Miuccia Prada and Raf Simons have become heavily reliant upon Willy Vanderperre. The firm Simons favorite has been called upon numerous occasions to capture the brand’s campaign imagery, including the Fall 2023, Holiday 2023, Spring 2024, and recent Fall 2024 season. It’s a repeat performance from Miuccia and Raf, with the unveiling of the Prada Holiday 2024 campaign installment, which sees the Belgian photographer point his lens toward American actress Maya Hawke, South Korean singer Karina, American actor Kelvin Harrison Jr, and British actor Louis Partridge. The cast partake in a festive gathering throughout the storied campaign, engaging in conversation over a table filled with festive delights – including the Prada ‘Tricks’ robots.
The Prada Holiday 2024 Campaign:
Read below the reactions of theFashionSpot’s forum members:
“Nobody wants to be at that party,” voiced RaisinBoy.
“Is this supposed to be a celebration? Where’s the holiday festivity in this?” asked matheus_s.
Sharing the same sentiments was FashionFanatico. “Where’s the food, the joy, the gifts? I’d rather spend time at work than join a holiday celebration like this,” they shrieked.
“Not great. These people have no chemistry and that red color is so visually jarring,” Nomar chimed in.
Kimihiro commented: “I’m so tired of Raf’s obsession with Willy Vanderperre. The last Prada holiday campaign I loved was for Holiday 2020!”
“Miuccia and Raf, this is so stupid. Honestly what the hell is this? And I don’t know what they did to Maya Hawke, but at all angles she looks like a completely different person,” noted Cocteau Stone.
See more of the Prada Holiday 2024 advertising campaign starring Maya Hawke, Karina, and the rest of the gang – and join the conversation, here.
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