Last season, for Spring 2024, Kim Jones enlisted Steven Meisel as campaign photographer which was instantly declared a total flop by members of theFashionSpot forums. Meisel remains on the books with the unveiling of the Fall 2024 Fendi campaign, with Anok Yai also making a return this season. The American model is joined by Vittoria Ceretti, Luiza Perote and Lina Zhang for the occasion, who take to Meisel’s photographic studio throughout Jones’ latest campaign offering (who has served as Fendi creative director since 2021). Against a textured backdrop, the models pose amongst a Mary Howard-designed set adorned with stone figures for a chic and sophisticated campaign where “Roman freedom meets London nonchalance”. The campaign is complete with styling from Olivier Rizzo.
Read below the reactions of theFashionSpot’s forum members:
“Best campaign from Kim Jones. Set design is the stellar here,” applauded kasper.
“LOVE LOVE LOVE! The casting, the poses, the photography, the hair and makeup – GORGEOUS. I mean you see Steven Meisel’s name and you know it’s a hit,” enthused Bertrando3.
Sharing the same level of enthusiasm was vogue28. “A massive improvement from last season’s eyesore of a campaign. The coloring is gorgeous, love all those brown and earthy tones – perfect for the season ahead. Here, the full-length images work beautifully, love how poised, regal and elegant the poses from the girls are. Fabulous casting!” he commended.
“I like what I am seeing,” MModa chimed in. “The campaign look luxurious and not over done. The colors are rich and beautiful.”
“All the models looks awesome and I am obviously biased but Vittoria is killing it! Absolutely gorgeous!
I also love Lina Zhang’s shots for whom I also have a soft spot. A very good campaign,” WAVES noted.
“OK, BEST CAMPAIGN OF THE SEASON,” declared forum member prylvi.
See more from the Fendi Fall 2024 advertising campaign and join the conversation, here.
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